There has been an up market trend in tourism over the last few decades. The new line of tourists with sophisticated tastes seems to have more disposable income as well as leisure time. The inclination towards short break holidays is also increasing as more people need to relax and enjoy themselves.
Ecotourism is becoming more popular as people start to realize the devastating effects poorly planned tourism can have on communities. Ecofriendly tourism is now growing at a very rapid rate in many developing countries, where it is often the most important economic activity of the local economy.
Tourists are tired of seeing concrete in the cities they live in and therefore they prefer to go on holiday to relax in natural atmosphere. A tourist will not always pay more for an air conditioned room, but they will pay more for a large, clean room that is built in local traditional style using natural materials like wood and bamboo than with cement or brick.